Customer 360
Turn scattered and siloed customer data into a unified Customer 360 view. Sync complete profiles to each department's source system to better serve customers, align internal teams, and inform product development.
Just 14% of companies successfully create a unified 360-degree customer view, and even less are about to leverage their 360° view to grow their businesses.
Implementing a 360 customer view typically involves complex data integrations, privacy and security concerns, high maintenance costs and resource requirements, and low user adoption.
Unify new and historical customer data, and build new use cases on top of it.
Sync unified customer data back to every source system without the engineering complexity or overheads.
Query unified customer data with clear reasoning for each profile merge or relationship mapped.
Unified customer data is synced to each department's source system so every team uses with the same customer data when it comes to reporting, cross-function planning, and streamlining operations.
Internal departments can report and build on their unified customer data independently from within their source system, without relying on a data analytics team or waiting for developer resource.
A single unified view of your customers, updated in real-time, means sales, marketing and customer success can create personalised digital experiences to better serve your customers.
Identify unusual patterns and potential fraud by querying a real-time stream of your unified customer data to match new sign-ups with existing customers or uncover relationships between users.
Leverage unified customer data made up of product usage, transactions and browsing behaviour to inform your product roadmap, and build new products that meet customer needs.
The API to unify scattered customer data in real-time.
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