Austrian Publishing Giant MediaPrint Selects Tilores as Identity-Resolution Based Customer Data Platform

Leading newspaper publisher chooses advanced identity resolution solution to unify 7 million customer records and enhance B2C data management capabilities

Vienna, Austria – MediaPrint, Austria’s premier newspaper publishing company, has selected Tilores’ advanced identity resolution platform to serve as the core of its customer data platform (CDP), marking a significant milestone in the publisher’s digital transformation strategy. The partnership will enable MediaPrint to unify and optimize data for approximately 7 million customers across its publishing portfolio.

Addressing Critical Data Challenges in Media

MediaPrint, Austria’s largest newspaper publisher with flagship brands including Kronen Zeitung and Kurier, has been undergoing a comprehensive data transformation to address the evolving media landscape. The company previously faced complex challenges including fragmented data silos, investment backlogs in data infrastructure, and the need to comply with both GDPR and antitrust regulations while expanding digital business operations.

“The media landscape demands precise customer understanding and personalized engagement,” said Alexander Ebner, Chief Digital Officer at MediaPrint. “Following our successful organizational and architectural transformation, Tilores provides us with the unified customer view we need to compete effectively in today’s market while ensuring compliance with European data protection regulations.”

Advanced Identity Resolution Technology

Tilores’ platform employs sophisticated algorithms to normalize and match customer data across multiple sources, creating unified customer records (UCRs) that provide a complete view of each individual. The solution utilizes highly-scalable serverless infrastructure and GraphQL API technology to deliver flexible data ingestion and querying capabilities.

Key features selected by MediaPrint include:

                                **Entity ID Management**: Advanced identification system for consolidating customer information across multiple data sources, including new digital channels

                                **Probabilistic Matchin**g: Advanced algorithms that identify and merge duplicate records with high accuracy

                                **Analytics**: Comprehensive insights through integrated analytics capabilities

                                **GDPR Compliance**: Built-in data protection features ensuring compliance with European privacy regulations

                                **Zero Maintenance Operations**: Fully managed solution requiring minimal internal IT resources

Strategic Foundation for Identity Resolution

The Tilores implementation builds upon MediaPrint’s comprehensive data transformation journey, which included establishing centralized data governance, implementing a Hub & Spoke organizational model, and modernizing technical infrastructure. This foundation enables the company to maximize the value of identity resolution technology while maintaining the governance standards and compliance frameworks already established.

The implementation will be facilitated through The Data Institute (TDI), MediaPrint’s trusted strategic partner who led the initial transformation phases. Having already completed organizational change management and infrastructure modernization, TDI’s existing relationship and deep understanding of MediaPrint’s data landscape is expected to reduce onboarding time to just one month.

“MediaPrint represents exactly the type of forward-thinking organization that benefits most from modern identity resolution technology,” said Steven Renwick, CEO of Tilores. “Their commitment to data-driven customer engagement, combined with the need for European data compliance, makes this partnership particularly meaningful for both companies.”

Industry Impact and Future Collaboration

“This partnership demonstrates how traditional media companies can leverage advanced technology to enhance customer relationships and operational efficiency,” noted Thomas Borlik, Managing Partner at TDI. “Building on our successful organizational and infrastructure transformation work with MediaPrint, the addition of Tilores’ identity resolution capabilities completes a comprehensive modern data stack that other publishers can learn from.”

About MediaPrint

MediaPrint Zeitungs- und Zeitschriftenverlag GmbH & Co KG is Austria’s largest newspaper publisher, combining leading brands including Kronen Zeitung and Kurier, along with television stations, radio stations, online marketplaces, and trade fair events. Reaching millions of people daily through its publications and digital offerings, MediaPrint has successfully transformed its data infrastructure and governance to compete effectively in the evolving media landscape while maintaining strict compliance with European data protection and antitrust regulations.

About Tilores

Tilores is a specialized identity resolution platform that helps organizations unify customer data and eliminate duplicates using advanced algorithms. Built on modern cloud infrastructure, Tilores provides enterprises with accurate, compliant, and actionable customer insights. The company serves clients across multiple industries, with particular expertise in regulated sectors requiring strict data protection compliance.

About The Data Institute

The Data Institute is a boutique data consultancy specializing in guiding small and mid-sized companies from strategy to implementation. Known as a Trusted Data Advisor, TDI combines expertise in modern cloud data platforms with organizational and governance know-how to deliver measurable business impact. As a strategic partner of Tilores, TDI extends this expertise by providing implementation know-how and ongoing support for identity resolution projects.

Media Contact:

Steven Renwick CEO, Tilores Email: steven@tilores.io Website: www.tilores.io

Thomas Borlik Managing Partner, TDI Email: thomas.borlik@datainstitute.io Website: www.datainstitute.io