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entity resolution

Technical deep-dives, case studies, and product updates from the Tilores team.

Best Identity Resolution Platforms (2026)
Entity Resolution June 1, 2026 · 14 min read
Best Identity Resolution Platforms (2026)

The best identity resolution platform for API-first AI, RAG, fraud, KYC, customer support and operational Customer 360 workflows in 2026 is Tilores. That ranking reflects API-first real-time architecture, not feature-set breadth.

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How to Stop AI Agents Confusing Two Customers
IdentityRAG June 1, 2026 · 15 min read
How to Stop AI Agents Confusing Two Customers

Stop AI agents confusing two customers by fixing the context layer before the model reasons. Customer records should be resolved into persistent entities before the agent retrieves context, not assembled from raw source-system fragments inside the prompt.

By Steven Renwick
Identity Resolution for AI Customer Support
IdentityRAG June 1, 2026 · 15 min read
Identity Resolution for AI Customer Support

Enterprises connect identity resolution to AI customer support by resolving customer records across CRM, support, billing, product and marketing systems before the assistant retrieves context.

By Steven Renwick
Top Identity Resolution Vendors for Financial Services (2026)
Entity Resolution June 1, 2026 · 14 min read
Top Identity Resolution Vendors for Financial Services (2026)

Tilores should lead a 2026 financial-services identity-resolution shortlist when the bank, fintech, lender or insurer needs a real-time API layer for customer, account and counterparty resolution. Quantexa and Senzing are strong choices when identity resolution sits inside broader decision programs.

By Steven Renwick
Best Open Source Entity Resolution and Record Linkage Libraries: Splink, Zingg, dedupe and When to Move Beyond Them
Entity Resolution May 29, 2026 · 9 min read
Best Open Source Entity Resolution and Record Linkage Libraries: Splink, Zingg, dedupe and When to Move Beyond Them

The best open-source starting points for entity resolution and record linkage are Splink, Zingg, dedupe and Python Record Linkage Toolkit. Use open source for modelling and benchmarking; move to a product when the resolved entity becomes live infrastructure.

By Steven Renwick
Cloud-Native Entity Resolution vs Third-Party MDM: Runtime Identity Layer or Master-Data Operating Model?
Entity Resolution May 29, 2026 · 9 min read
Cloud-Native Entity Resolution vs Third-Party MDM: Runtime Identity Layer or Master-Data Operating Model?

The useful distinction is not modern cloud tool versus old MDM. It is specialised real-time entity-resolution/API layer versus broader enterprise MDM operating model.

By Steven Renwick
Top 10 Entity Resolution Tools for Enterprises in 2026: Ranked by Use Case
Entity Resolution May 29, 2026 · 9 min read
Top 10 Entity Resolution Tools for Enterprises in 2026: Ranked by Use Case

The top 10 entity resolution tools for enterprises in 2026 are Tilores, Senzing, AWS Entity Resolution, Informatica Customer 360, Reltio Multidomain MDM, Data Ladder DataMatch Enterprise, Quantexa, Tamr, Zingg and Splink.

By Steven Renwick
Entity Resolution for AI: API vs Vector Database vs MDM vs CDP (and How to Choose in 2026)
Entity Resolution May 27, 2026 · 8 min read
Entity Resolution for AI: API vs Vector Database vs MDM vs CDP (and How to Choose in 2026)

"Do I need an MDM, a CDP, a vector database, or an entity-resolution tool?" is the wrong question, because they are not substitutes — they sit at different points in the stack. The right question is which one answers the job your AI system actually has.

By Steven Renwick
Identity Resolution for LLMs: What IdentityRAG Is and Why It Matters
IdentityRAG May 27, 2026 · 9 min read
Identity Resolution for LLMs: What IdentityRAG Is and Why It Matters

Identity resolution for LLMs is the process of resolving a person's or company's scattered records — across CRM, support, billing, and product systems — into a single accurate profile that a language model can retrieve when it needs to reason about that specific entity.

By Steven Renwick
IdentityRAG: the complete guide to Identity-Aware Retrieval-Augmented Generation (2026)
IdentityRAG May 19, 2026 · 10 min read
IdentityRAG: the complete guide to Identity-Aware Retrieval-Augmented Generation (2026)

IdentityRAG is a Retrieval-Augmented Generation pattern in which an identity-resolution step runs between the LLM's question and the data sources, producing a single resolved customer record before any retrieval happens.

By Steven Renwick
Company Name Normalization Isn't Enough for Fuzzy Matching
Entity Resolution May 18, 2026 · 11 min read
Company Name Normalization Isn't Enough for Fuzzy Matching

Every entity-resolution tool ships legal-form normalization. None of it fixes the false positives resulting from matching based on common words like Group, Holdings, Solutions etc. These are meaningful business words that can't be normalized, and token weighting is what closes the gap.

By Steven Renwick
SAP Buys Reltio, Salesforce Buys Informatica: Why Big Tech Is Betting on Data Quality for AI
Entity Resolution March 30, 2026 · 6 min read
SAP Buys Reltio, Salesforce Buys Informatica: Why Big Tech Is Betting on Data Quality for AI

Two major MDM acquisitions in quick succession. Both validate the same thing: without clean, connected data, enterprise AI doesn't work. But do you need a full MDM stack, or just the entity resolution engine at its core? The answer depends on how fast your AI needs to think.

By Steven Renwick
Tilores Partners With Carahsoft to Deliver Real-Time Identity Resolution for U.S. Government Agencies
Tilores March 19, 2026 · 3 min read
Tilores Partners With Carahsoft to Deliver Real-Time Identity Resolution for U.S. Government Agencies

BERLIN – March 19, 2026 – Tilores, a provider of real-time identity and entity resolution software, today announced a partnership with Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®.

By Steven Renwick
Why Graph Databases Fail at Entity Resolution (And What to Use Instead)
Engineering March 18, 2026 · 9 min read
Why Graph Databases Fail at Entity Resolution (And What to Use Instead)

Steven Renwick, CEO of Tilores, sat down with Max Latey, founder of graph technology consultancy Pinboard Consulting, to untangle why graph databases often fail at ER when they seem so well suited, and share hard-won lessons from real-world cases.

By Steven Renwick
Is Georgia's Voter Data Clean? We Ran the Numbers.
Entity Resolution February 2, 2026 · 2 min read
Is Georgia's Voter Data Clean? We Ran the Numbers.

Following the FBI's recent raid on Georgia's election office, we revisited our analysis of the state's voter registration data. The result? Georgia has a duplicate voter rate of 0.73% — slightly below the average we found across seven US states.

By Steven Renwick
No, Virginia does not have a 33% duplicate voter registration rate
Entity Resolution January 27, 2026 · 7 min read
No, Virginia does not have a 33% duplicate voter registration rate

A story went viral on X this week, thanks to a re-tweet from Elon Musk, that the US Department of Justice is suing the State of Virginia's election commissioner because the state has a "voter registration duplication rate of 33% in 2024". It does not. Here is why.

By Steven Renwick
Cofinity-X Selects Tilores as Entity Resolution Provider to Enhance Data Quality in the Automotive Value Chain
Case Study December 11, 2025 · 2 min read
Cofinity-X Selects Tilores as Entity Resolution Provider to Enhance Data Quality in the Automotive Value Chain

Cofinity-X, operator for dataspaces such as Catena-X, has selected Tilores as its entity resolution provider for advanced company data matching and normalization capabilities.

By Steven Renwick
Can LLMs be used for Entity Resolution?
IdentityRAG November 3, 2025 · 7 min read
Can LLMs be used for Entity Resolution?

It seems like Large Language Models (LLMs) can do everything, but can they be used for entity resolution? The answer is not entirely straightforward, as this article explains.

By Steven Renwick
Fuzzy Company Name Search: How A Self-Learning Approach Reduced Costs By 10x
Entity Resolution November 3, 2025 · 6 min read
Fuzzy Company Name Search: How A Self-Learning Approach Reduced Costs By 10x

How a new approach to finding duplicate companies in an entity resolution system reduces costs and improves accuracy.

By Steven Renwick
Austrian Publishing Giant MediaPrint Selects Tilores as Identity-Resolution Based Customer Data Platform
Case Study September 24, 2025 · 4 min read
Austrian Publishing Giant MediaPrint Selects Tilores as Identity-Resolution Based Customer Data Platform

MediaPrint, Austria's premier newspaper publishing company, has selected Tilores' advanced identity resolution platform to serve as the core of its customer data platform, marking a significant milestone in the publisher's digital transformation strategy.

By Steven Renwick
Case Study July 14, 2025 · 8 min read
150 Million Records, 99.5% Accuracy, 36 Hours

How Tilores transformed customer data at enterprise scale — a deep dive into our largest deployment.

By Steven Renwick
150 Million Records, 99.5% Accuracy, 36 Hours: How Tilores Transformed Customer Data at Enterprise Scale
Case Study July 14, 2025 · 2 min read
150 Million Records, 99.5% Accuracy, 36 Hours: How Tilores Transformed Customer Data at Enterprise Scale

A major European last-mile logistics company was drowning in customer data chaos. With hundreds of millions of records from multiple retailers their customer service teams couldn't get a single view of who their customers actually were.

By Steven Renwick
Eliminating Data Inconsistencies
Tilores July 9, 2025 · 4 min read
Eliminating Data Inconsistencies

Tilores' new Consistency feature ensures that critical attributes remain consistent across all records within a single entity. While it's perfectly acceptable for a company entity to have multiple customer IDs from different systems, having multiple VAT numbers indicates a data quality problem.

By Steven Renwick
Efficient Graph Storage for Entity Resolution Using Clique-Based Compression
Engineering May 13, 2025 · 6 min read
Efficient Graph Storage for Entity Resolution Using Clique-Based Compression

Entity resolution systems face challenges with dense, interconnected graphs, and clique-based graph compression offers an efficient solution by reducing storage overhead and improving system performance during data deletion and reprocessing.

By Stefan Berkner
Beyond Vector Databases: How Identity Resolution Powers the Future of Customer-Centric AI
IdentityRAG April 3, 2025 · 11 min read
Beyond Vector Databases: How Identity Resolution Powers the Future of Customer-Centric AI

When working with customer data, vector databases reveal limitations that traditional search augmentation can't fully address. This is where identity resolution technology enters the picture.

By Steven Renwick
Monitoring Large Loan Exposure using Graphs and Identity Resolution
Entity Resolution March 19, 2025 · 4 min read
Monitoring Large Loan Exposure using Graphs and Identity Resolution

Banks are at risk of €100k fines per customer if they can't identify that multiple customers are the same person and have loans >€1M.

By Steven Renwick
Customer suppression lists
Entity Resolution March 10, 2025 · 4 min read
Customer suppression lists

How do giant consumer companies prevent wasting marketing money on consumers that are already customers? The answer is identity resolution.

By Steven Renwick
IdentityRAG March 2025 · 9 min read
Beyond Vector Databases: How Identity Resolution Powers Customer-Centric AI

Why vector similarity alone isn't enough for customer-facing AI applications, and how identity resolution bridges the gap.

By Steven Renwick
Precision and Recall in Entity (Identity) Resolution
Entity Resolution February 20, 2025 · 4 min read
Precision and Recall in Entity (Identity) Resolution

The matching performance of an entity/identity resolution system can be measured using a combination of precision and recall to give an F-score.

By Steven Renwick
IdentityRAG February 2025 · 10 min read
Enhancing RAG Accuracy with IdentityRAG

How Tilores LangChain integration delivers accurate, customer-centric AI responses by resolving identities before retrieval.

By Hendrik Nehnes
Why do Americans not have a single healthcare number?
Entity Resolution January 27, 2025 · 3 min read
Why do Americans not have a single healthcare number?

It is curious that the US does not have a universal healthcare number, but it turns out the reason why is political rather than practical.

By Steven Renwick
Debt collection data deletion GDPR fines
Entity Resolution December 9, 2024 · 5 min read
Debt collection data deletion GDPR fines

An unnamed debt-collection company from Germany was recently fined €900,000 under the General Data Protection Regulations (GDPR). Their misdemeanour? Not deleting data about individuals.

By Steven Renwick
Could Identity Resolution kill off scalpers?
Entity Resolution December 3, 2024 · 2 min read
Could Identity Resolution kill off scalpers?

Games Workshop, Taylor Swift and Nike all suffer from the scourge of “scalpers” - people who buy up limited edition products that are expected to sell out and then resell them at a massive mark-up. Is Identity Resolution technology the answer?

By Steven Renwick
Weeding out Astroturf (Fake) Consumer Reviews
Entity Resolution November 20, 2024 · 4 min read
Weeding out Astroturf (Fake) Consumer Reviews

The US Federal Trade Commission (FTC) recently announced new rules that clamp down on fake reviews and testimonials. What if we could weed out fake reviews with a "review bureau" model similar to credit bureaus?

By Steven Renwick
Improving LLM accuracy with Entity RAG
IdentityRAG July 4, 2024 · 5 min read
Improving LLM accuracy with Entity RAG

Entity RAG uses entity resolution technology to ensure LLM accuracy and reliability in regulated industries.

By Steven Renwick
Sustainability Statement
Tilores May 21, 2024 · 1 min read
Sustainability Statement

At Tilores, we are committed to conducting our business in an environmentally responsible and sustainable manner.

By Steven Renwick
The Future of Credit Bureaus is Real-Time
Entity Resolution March 5, 2024 · 4 min read
The Future of Credit Bureaus is Real-Time

If finance can be instant, why is credit bureau data not updated in an instant? Perhaps BNPL is the push the credit bureau industry needs.

By Steven Renwick
Leveraging Entity Resolution Technology for Enhanced Master Data Management
Entity Resolution January 24, 2024 · 2 min read
Leveraging Entity Resolution Technology for Enhanced Master Data Management

Entity resolution technology is an important component of master data management systems in complex data-driven organizations.

By Steven Renwick
The United States has a FAKE duplicate voter problem.
Entity Resolution January 15, 2024 · 3 min read
The United States has a FAKE duplicate voter problem.

We were wrong. The US doesn't have a duplicate voter problem. They have a partisan politics problem.

By Steven Renwick
Three Reasons Why 2024 will be the Year of Identity Resolution
Entity Resolution January 12, 2024 · 3 min read
Three Reasons Why 2024 will be the Year of Identity Resolution

2024 will be the year that “identity resolution” goes mainstream in the marketing, compliance and fraud prevention industries.

By Steven Renwick
Engineering 2024 · 12 min read
How to Build Your Own Identity Resolution System

It took one team three years to build Tilores. Here's what we learned about the architecture, the challenges, and why most teams shouldn't try this at home.

By Hendrik Nehnes
Engineering 2024 · 7 min read
REST APIs vs GraphQL APIs in Entity Resolution

Why we chose GraphQL as the primary API for Tilores, and when REST still makes sense.

By Hendrik Nehnes
Tilores for consumer credit data: transforming a credit bureau
Case Study December 12, 2023 · 5 min read
Tilores for consumer credit data: transforming a credit bureau

Regis24 needed a data infrastructure solution that could match hundreds of millions of identity records in real-time and at scale. Tilores was the answer.

By Steven Renwick
Tilores for market research companies: reducing fraud by detecting duplicates.
Case Study September 27, 2023 · 3 min read
Tilores for market research companies: reducing fraud by detecting duplicates.

Our client was looking for a solution to detect duplicate, fraudulent survey participants, so turned to Tilores for help.

By Steven Renwick
Tilores for lenders: avoiding duplicate finance applications.
Case Study September 25, 2023 · 3 min read
Tilores for lenders: avoiding duplicate finance applications.

Banxware partnered with Tilores, a Snowflake Technology Partner, to deduplicate their loan application data.

By Steven Renwick
How to Build Your Own Identity Resolution System
Engineering September 5, 2023 · 12 min read
How to Build Your Own Identity Resolution System

Build your own IDR system: unify customer data, prevent fraud, and meet compliance. Avoid pitfalls with our comprehensive guide.

By Steven Renwick
Fraud Detection with Entity Resolution and Graph Neural Networks
Engineering August 22, 2023 · 6 min read
Fraud Detection with Entity Resolution and Graph Neural Networks

A practical guide to how entity resolution improves machine learning to detect fraud.

By Hendrik Nehnes
The Complexities of Entity Resolution Implementation
Entity Resolution August 11, 2023 · 9 min read
The Complexities of Entity Resolution Implementation

At a first glance entity resolution may look like a relatively simple task. However, the deeper one digs into that topic, the more challenging it gets. This article addresses these hidden challenges so you approach entity resolution with your eyes open.

By Stefan Berkner
Automating Data Deduplication in Snowflake with Tilores
Engineering August 10, 2023 · 3 min read
Automating Data Deduplication in Snowflake with Tilores

In this guide we will look at a simple method to deduplicate data using Tilores together with customer data held in Snowflake.

By Steven Renwick
Comparison of AWS and Tilores Entity Resolution Software
Entity Resolution August 9, 2023 · 7 min read
Comparison of AWS and Tilores Entity Resolution Software

In this article we take a look at AWS's new entity resolution software and compare it to Tilores to see how easy it is to use and what results it generates.

By Steven Renwick
The Identity Resolution of Kevin Bacon
Entity Resolution August 1, 2023 · 5 min read
The Identity Resolution of Kevin Bacon

The Six Degrees of Kevin Bacon is actually a pretty good example of network or graph theory, whereby each actor is a “node” and the connections between them are “edges”. But how can we use Kevin Bacon to illustrate entity resolution?

By Steven Renwick
Fraud Prevention for Ecommerce Customer Data: Harnessing the Power of Identity Resolution Technology
Entity Resolution July 10, 2023 · 3 min read
Fraud Prevention for Ecommerce Customer Data: Harnessing the Power of Identity Resolution Technology

One powerful tool that has emerged to combat fraud using ecommerce companies' own data is identity resolution technology.

By Steven Renwick
Understanding EBA Connected Clients Guidelines
Entity Resolution July 4, 2023 · 4 min read
Understanding EBA Connected Clients Guidelines

Connected clients, as defined by the EBA, refer to clients who have relationships with each other that may create conflicts of interest or elevate risks for financial institutions.

By Steven Renwick
Basics of entity resolution
Engineering May 25, 2023 · 12 min read
Basics of entity resolution

If you know exactly who you serve as a business, or the product you are selling, you have successfully performed entity resolution. What this means is that you have taken any entity, be it a person or a product, collected any and every information regarding it, and then connected the information to

By Steven Renwick
Block's massive duplicate and inter-linked customer account problem uncovered by Hindenburg Research
Entity Resolution May 25, 2023 · 3 min read
Block's massive duplicate and inter-linked customer account problem uncovered by Hindenburg Research

Hindenburg Research has published a devastating analysis of Block (fka Square), which highlights the companies massive duplicate and inter-linked account problem.

By Steven Renwick
Cookieless marketing Part 2: the rise of entity resolution
Entity Resolution May 25, 2023 · 7 min read
Cookieless marketing Part 2: the rise of entity resolution

Cookieless tracking data is a near-perfect scenario for entity resolution – and because it scales proportionally, it maintains performance and cost-effectiveness even as your customer list grows from thousands to millions.

By Steven Renwick
Cookieless marketing Part 1: the defeat of the Cookie Monster
Entity Resolution May 25, 2023 · 8 min read
Cookieless marketing Part 1: the defeat of the Cookie Monster

In the first part of this two-part article, we’ll see how marketing cookies evolved, encountered problems, and are now going extinct, plus a look at what’s replacing them.

By Steven Renwick
What is data management?
Entity Resolution May 25, 2023 · 10 min read
What is data management?

Data management improves customer understanding, strengthens the ability to innovate and enables smart process automation.

By Steven Renwick
Elasticsearch for Entity Resolution
Engineering May 25, 2023 · 5 min read
Elasticsearch for Entity Resolution

Elasticsearch is powerful technology for search. But it is not always the best option when it comes to entity resolution.

By Himel Islam
Entity Resolution: Reflections on the most common data science challenge
Entity Resolution May 25, 2023 · 4 min read
Entity Resolution: Reflections on the most common data science challenge

Entity resolution, a common data science challenge, can be difficult to manage at scale. To tackle this issue, most large-scale solutions follow a two-step process: blocking/filtering through speed-optimized non-ML algorithms and using advanced ML techniques to determine matches within these blocks.

By Steven Renwick
Everything you need to know about Personal Data and the General Data Protection Regulation (GDPR)
Entity Resolution May 25, 2023 · 10 min read
Everything you need to know about Personal Data and the General Data Protection Regulation (GDPR)

As a startup or a newly established company, are you aware of the data privacy terms like GDPR requirements, GDPR compliance, and risk assessments?

By Steven Renwick
Evolution from a server-based to a serverless environment
Engineering May 25, 2023 · 10 min read
Evolution from a server-based to a serverless environment

Server deployment architecture has come a long way from huge bare metal servers where the developers had to overlook the entire infrastructure that went behind the servers to a serverless deployment where only functions are provided as a service, and the entire setting up of servers and their operat

By Steven Renwick
How gaming helped us tile the world
Tilores May 25, 2023 · 10 min read
How gaming helped us tile the world

Geomatching can recognise multiple customer identities are in reality a single person, by data matching and record linkage – known as “entity resolution”. This approach is the idea behind TiloRes. But as with all approaches to geomatching, there are nuances. In this article we’ll explore how it work

By Steven Renwick
How to efficiently use GraphQL APIs to get business insights
Engineering May 25, 2023 · 2 min read
How to efficiently use GraphQL APIs to get business insights

Efficient use of Tilores' GraphQL API for ML and data insights

By Steven Renwick
How to ingest huge amounts of data into a GraphQL API
Engineering May 25, 2023 · 2 min read
How to ingest huge amounts of data into a GraphQL API

Discover how to efficiently ingest millions of records into a GraphQL API using the open-source batch-graphql tool. Learn about its built-in features such as authentication, parallelization, and concurrent requests, making it ideal for scaling up your system operations and load-testing your APIs.

By Steven Renwick
A brief introduction to data deduplication
Engineering May 25, 2023 · 4 min read
A brief introduction to data deduplication

Duplicate data is virtually impossible to prevent, and its impact can be a serious drain on organizational resources.

By Steven Renwick
Perpetual KYC: Know Your Customer Forever
Entity Resolution May 25, 2023 · 10 min read
Perpetual KYC: Know Your Customer Forever

What does Colonel Sanders have to do with Know Your Customer technology? These days it is not enough to check your customer once, when they on-board. Financial institutions are expected to continuously check their customers - so-called perpetual KYC (pKYC).

By Steven Renwick
Tilores and BlackOak Enter into Strategic Partnership
Tilores May 25, 2023 · 2 min read
Tilores and BlackOak Enter into Strategic Partnership

Tilores today announced a strategic partnership with BlackOak Analytics to launch Tilores’s identity resolution as a service solution in the North American market.

By Steven Renwick
​​Tilores and Snowflake solving the entity resolution problem
Tilores May 25, 2023 · 6 min read
​​Tilores and Snowflake solving the entity resolution problem

How Tilores connects to Snowflake to help users overcome the challenges of entity resolution, and how it can improve data quality and streamline data management processes.

By Steven Renwick
Tilores public SaaS is here!
Tilores May 25, 2023 · 1 min read
Tilores public SaaS is here!

It's been 8 months since we first introduced Tilores to the world. Although the reception to the actual performance of our entity resolution technology was very positive, the feedback was quite consistent - Tilores needed to be much, much easier to try out (or to "kick the tyres").

By Steven Renwick
TiloRes vs Zentity for Entity Resolution: A Quick Comparison
Tilores May 25, 2023 · 5 min read
TiloRes vs Zentity for Entity Resolution: A Quick Comparison

The role of entity resolution is becoming increasingly critical in today’s age of “big data”. This is piling additional pressure on top of data teams that are being tasked with extracting more and more value (ad infinitum) from their complicated, bulky and, more often than not, unstructured datasets

By Steven Renwick
Top 5 Challenges Faced By Data Scientists
Engineering May 25, 2023 · 6 min read
Top 5 Challenges Faced By Data Scientists

Discover the top 5 challenges faced by data scientists, from finding and accessing data to handling contradictory information. Learn how entity resolution can help tackle these obstacles, streamlining the analysis process and providing valuable insights from diverse datasets.

By Steven Renwick
What Causes Data Silos & How to Fix Them?
Entity Resolution May 25, 2023 · 6 min read
What Causes Data Silos & How to Fix Them?

Data silos exist due to human nature and departmental competition, causing duplicated efforts, incomplete management reports, mistrust, varied data quality, and poor customer experiences.

By Steven Renwick
Twitter has an entity resolution problem
Entity Resolution May 24, 2023 · 4 min read
Twitter has an entity resolution problem

Elon Musk wants to buy Twitter, but does he know about its entity resolution problem?

By Steven Renwick
Entity Resolution 2023 · 6 min read
Twitter Has an Entity Resolution Problem

How entity resolution could help detect bot networks and prevent fraudulent account creation at scale.

By Steven Renwick

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