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Use Case

Know your customer completely —
across every system

Customer Identity Intelligence is the real-time layer that resolves who your customer is across every touchpoint — unifying fragmented records into a single, always-current profile that every team and system can act on.


What is Customer Identity Intelligence?

Customer 360° is the goal — a complete view of every customer. Customer Identity Intelligence is how you actually get there. It's the active process of matching, deduplicating, and continuously updating customer records as new data arrives across your systems.

Tilores delivers this as a real-time API. Unlike warehouse-native approaches that resolve identities on a schedule, Tilores resolves at the moment of interaction — so your CDP, CRM, support desk, and AI agents are always working from the same complete picture.

Real-time vs. batch identity resolution
Resolution timing Nightly / weekly job At point of interaction
New record visible Hours or days later In <150ms
Fraud caught at sign-up ✗ Too slow ✓ Instantly
AI context accuracy Stale by next query Always current
CDP profile freshness Lags behind reality Live on every call
Batch / warehouse-nativeTilores

The Problem

The same customer exists as four different records in your CRM, e-commerce platform, support system, and data warehouse. No single system has the full picture — so every team operates on incomplete data.

CDPs promise a unified view but depend on the quality of the identity resolution underneath. Without a real-time resolution layer, the unified profile is already out of date before it's used.

The Tilores Approach

Tilores sits as the identity resolution layer beneath your CDP, CRM, or custom stack. Every incoming record is matched against existing entities in real-time — fuzzy-matched across name variations, typos, and formatting differences — and the unified profile is updated instantly.

Query by any identifier — email, phone, device ID, or name — and get back a complete Golden Record with full history and confidence scores on every match decision.


Capabilities

What Customer Identity Intelligence includes

Real-Time Resolution

Match and unify records in under 150ms — at the point of sign-up, purchase, or support interaction, not hours later.

Intelligent Fuzzy Matching

"Sarah Johnson", "S. Johnson", and "SARA JOHNSON" are the same person. Tilores resolves across name variants, typos, and format differences.

Golden Record Assembly

Every entity returns a unified profile — complete interaction history, all source records, and confidence scores on every match.

GraphQL API

Plug into any CDP, CRM, or custom stack via a single GraphQL endpoint. No data migration. No proprietary lock-in.

Scales to Billions

From a startup's first 10,000 customers to an enterprise's billion records — the same API, no re-architecture.

Privacy by Design

GDPR-compliant by architecture. Full audit trail on every resolution decision. SOC 2 certified.


Benefits

Why teams choose Tilores

Give every team — sales, support, marketing, and AI — the same complete customer view

Power your CDP with a real-time identity layer, not a nightly batch job

Eliminate duplicate outreach and improve personalization with complete customer histories

Audit every match decision — full transparency, no black-box ML

Deploy on AWS in hours, not months — no infrastructure to build or maintain

Replace brittle, in-house deduplication logic with a purpose-built API


Explore

Other use cases


Stop making decisions on
incomplete customer data

See how Tilores unifies your customer records in real-time. Available on AWS Marketplace.